Experiencing MATRIX Sensoria: Totok Creambath Aromatherapy

Muthia; PR of L'Oreal Professionnal Products - MATRIX Education Manager - dr. Irzan Nurman; Acupuncturist

Yesterday, I attended an event held by MATRIX Indonesia at L'Oreal Academie. Yes, MATRIX is under L'Oreal, ladies. Just to inform you a bit, L'Oreal Indonesia has Professionnal Product Division, and MATRIX, together with KERASTASE and L'Oreal Professionnel are under that.

If KERASTASE is a premium brand, and L'Oreal Professionnel is more famous of its coloration products, MATRIX is a professional product for middle to low segmentation. In other words, it's affordable. *happy*

But don't be worried, though it's affordable, MATRIX is always keeping up with the latest technology to improve its product and compete closely with other brands in order to win customers' heart.

And me along with other beauty bloggers had chance to experience the new treatment by MATRIX.

The new service is called Totok Creambath Aromatherapy.

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So if you're Indonesian, I bet you'd be familiar with this term. It's actually a form of hair spa in general. So, what makes it different with any other creambath then?

Unlike any other Creambath service, Totok Creambath Aromatherapy offers customers to enjoy and experience the treatment combined with Acupuncture (that's why it is called Totok). Most of the creambath treatment massage only relies on the strength of the therapist, without acknowledging the science of nerves on our head. With this latest innovation, MATRIX works together with dr. Irzan Nurman; an acupuncturist. Not only with acupuncture, MATRIX Sensoria contains aromatherapy with Chocolate, Apricot, and Mint aroma to treat the customers. With this collaboration, MATRIX hopes to improve the creambath service, as well as benefiting both salons and customers.

Ultra Rich - with apricot oil and wheat
Rich in protein to give more nutrition to your hair. Feel softer and smoother hair after using this, not to forget its nice fruity scent.
Chocolate Fudge Spa Creambath - with cocoa extract
Enriched with cocoa extract, this product will boos your hair nutrition and is recommended for those who color their hair brown.
Fresh Mint Creambath - with mint extract
It will balance your oily scalp and also gives freshness to your whole hair and scalp.

Now, let's take a look at my experience there!

starts with deflexion (pelenturan), from your back to head (it has specific points to be massaged)

Stem Cells for Beauty: Latest Technology for Hair from Kérastase

Are you familiar with "stem cell" ? 

Well, if you're not, then let's do the high-five! Yeah, because I have (almost) no idea about it. Call me fake-beauty-blogger, but, err... I don't know much about it. Thus, I've done some research. 

So, in a sentence, stem cells are biological cells found in all multicellular organism, that can divide (through mitosis) and differentiate into diverse specialized cell types and can self-renew to produce more stem cells (Gosh, thanks to Wikipedia!). All those words might be confusing, so in short, stem cells are mother cells which have the potential to transform into any type of cell in our body. The highlight is its ability to self-renew or multiply while maintaining its potential to develop into other types of cells. For example, stem cells can transform into the cells of blood, heart, bones, and SKIN.

Indeed, these cells multiply infinitely to regenerate and repair the skin in case of an aggression. They create and maintain life.

These cells are very precious, but also very fragile: the number of stem cells does not decrease with age. It is their functionality which is reduced due to internal and external aggression. It is, therefore, essential to protect stem cells, their environment and their regenerating power.

In terms of beauty, stem cells is believed to closely linked to support youthfulness or anti-aging feature. This trend can be seen these days from the skin care beauty brands under the nickname "Super Serum" just like LANCÔME Génifique and Estee Lauder Advanced Night Repair do. Super serums enabled the skincare market to find new areas of growth and imposed themselves as a new incontestable step in women’s care routine. 

Surprisingly, after 24 years of research, the Recherche Avancée L’Oréal discovered the existence of 2 stem cells pools at the hair follicle’s level. This discovery thus lead Kérastase to introduce us its latest product which claims to be the first serum that creates perfect hair.

What is the latest product from Kérastase?

Stay tuned for the next post! I'll reveal it there. :)