Wednesday, November 12, 2014

L’Oréal Professionnel Runway Hair Parade & Relaunch of NEW Tecni.ART as Official Styling Products for Jakarta Fashion Week 2015


L’Oréal Professionnel is back as Official Backstage Partner in Jakarta Fashion Week (JFW) 2015, which means that this is the third time for them to handle all hairdo in JFW 2015. 

In the first day of the fashion week, L’Oréal Professionnel presented Runway Hair Parade and also to reintroduce Tecni.ART series as official styling products.


Through Runway Hair Parade, L’Oréal Professionnel wants to educate their customers by showing how to create "Runway to Realway" hairstyle using Tecni.ART.


To achieve this, L’Oréal Professionnel collaborated with Soko Wiyanto, a designer whose creation is synonymous with fabulous fashion full of unique details.




Wiyanto's classic party dresses, inspired by the '50s style, appeared even more stunning thanks to the skilled hands of the hairstylists, Yongki (Irwan Team Hair Design, Jakarta), Mudrick (Ave Salon, Semarang), Titik (Nur Salon, Surabaya), and Verra (Viin Salon, Palembang). The talented stylists were also named as the Top 4 Backstage Hairstylists in JFW 2015. 


Through the fashion show entitled Runway Hair Parade, Wiyanto claimed that hairdressing is a crucial aspect in fashion. "Hairstyle influences the results of each designer's presentation," told Wiyanto.




Chignon or bun hair style is the main hair style in the demo styling in this Runway Hair Parade stage. In general, there are three types of chignon: low chignon, top chignon, and middle chignon. 

Each backstage hairstylist created different types of chignon using Tecni.ART in order to complete the 'EFFLORESCENCE' collection by Soko Wiyanto.

 


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